dani marzouca

content is design

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With over ten years of experience in content strategy, I've leveraged my formal UX Design training from General Assembly and my BA in English and Liberation Theology from Boston College to create engaging and effective content solutions for my clients. I specialize in data-driven topic ideation, user journey mapping, and SEO optimization that drives leads and traffic in highly regulated industries.

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My skills include user persona creation, quality auditing SEO-optimized content, pillar and cluster page organization, SEO-informed topic ideation, assembling editorial calendars, analyzing market research, user research and analysis, and campaign strategy.

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I use tools such as SEMRush, Kantar, MarketMuse, Sketch, Photoshop, Marvel, Flinto, Principle, Webflow, Prezi, and Wordpress to execute my projects.

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My commitment to inclusivity has been expressed in the establishment of employee resource groups for BIPOC and LGBTQIA2S+ employees, inclusive language auditing and developing UX Persona resonant language writing guides, which have been proven to increase time-on-site.

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I am passionate about creating content that both resonates with users and aligns with business goals. I use my voice and platform to make a positive impact on the world. I am always eager to learn new skills, technologies, and best practices to enhance my content strategy and design abilities.

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